Blogs have revolutionize the sharing of knowledge, having currently more than 77% of Internet users often consulting them. Thanks to this, bloggers such as Loïc Le Meur, Garance Doré and Pete Cashmore de Mashable have become famous. How can a blog help you develop your personal branding? Is this also possible in Switzerland? Can one live from his blog in our regions? How to get started on a blog adventure? This Talk will aim to answer these questions by sharing with you my experience as founder of the blog pme-web.com, seen by over 30’000 people every month.