While PSG and the largest clubs are buying teams, while the city of Los Angeles promises to integrate E-Sport into the 2024’s Olympic Games disciplines, the media and the general public are still relatively hermetic to the concept of electronic sport. The scale of the phenomenon will, however, push them to open their eyes : The ludic video entertainment world is undergoing profond changes.

A packed stadium, coach, analysts, nutritionists, professional players that are worth millions, commentated and translated matchs into dozens of languages…  the audience of the competitions follows an incomparable growth, and an entire industry is built with it. E-Sport is yet struggling to institutionalize itself.

In 5 years, the video game industry, larger than the Cinema and Music industries together, finds itself in turmoil of its pillars. How to understand the global enthusiasm for E-Sport and its perspectives ? How is the high-audience sports industry experiencing the digital revolution ?  The E-Sport development in Switzerland is rather shy when internationally comparing, but nature abhors emptiness, and this offers many entrepreneurial opportunities and free fields to innovations!